The Rookies x 2XU
I recently pulled together a content campaign for 2XU. The goal was to bring together 8 Rookies from different backgrounds and challenge them to complete their first Ironman. An Ironman is definitely not an easy task especially with managing the 25+ hour training weeks with your normal life. Over the 4 months we followed their journey capturing both images and 4 episodes to bring it all to life. The goal of the imagery was to create sports and lifestyle photography to bring the story to life and for commercial brand use.
I love a project like this where you can create great environments to shoot in, the group dynamic makes them all push themselves a little harder and connecting with the crew.
Watch The Rookies - Episode 1